Your personal information is either requested or required on many areas of the site to verify your identity and ensure that you receive the proper response to your interest in a vehicle or other services, financing, offers and incentives. This Privacy Statement is not applicable to information obtained on other sites, microsites or pages linked from a Regional website or contained within the Regional Website and managed and controlled by a party other than Search Optics. Search Optics cannot guarantee that if you request removal from the contact list gathered through the Search Optics managed and controlled Regional website that you will not be contacted by a related-brand entity, outside the control of Search Optics. As more fully described below, we may provide your personal information to a third party in order to fulfill your request. Search Optics cannot control the use of your information once it is provided to a third party.
If you have questions or concerns regarding this Privacy Statement, you should contact us at Search Optics, Attn: Compliance, 1938 Burdette Street, Ferndale, Michigan 48220.
Information We Collect
You can visit the Regional Web pages to research, configure, compare prices and locate a vehicle for sale by using our online tools without telling us who you are and without directly revealing any personal information, other than your zip code. The only information we collect and store during this type of Web site usage is the name of your Internet service provider also known as your IP address, the web site that referred you to us, the pages you request and the date and time of those requests. We use this information to generate statistics and measure site activity to improve the usefulness of customer visits. Your IP address may be used for other purposes as detailed in the section entitled "IP Addresses and Click-stream Data" as set forth in detail, below. During this type of web site usage we do not collect or store personally identifiable information such as name, mailing address, email address, phone number or social security number. (Note however, it may be possible for our Click-stream data analysis to indirectly identify specific users.)
We share aggregated statistical data internally and may share that information with our business partners. For example, we may disclose that a specific percentage of our users live in Orange. However, this aggregated information is not tied to personally identifiable information.
We reserve the right to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of our site. We do this to offer more targeted products and services to you and to customize and enhance your online experience on the site. We will not provide individual data but will provide only aggregated data from these analyses to third parties.
We may present links on the Web sites in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and targeted marketing and advertising.
Your Personal Information
The submission by you to us of personally identifiable information (e.g., your name, your address, your e-mail address, your telephone number) is required in order for you to receive services, products or information you request from either us or companies with which we do business. (We refer to such personally identifiable information, as well as any other information that you voluntarily provide to us, as your "Personal Information.") We collect this information when you provide it to us in the forms presented on certain web pages. Any information provided on a form is available to us to use to contact you by telephone, email, or regular mail, about your interest in the manufacturer's products and services or to solicit your feedback on your experience on our site. If you provide partial information on these forms prior to clicking the "Submit" button, we may use that information to contact you to confirm that you do not wish to receive further information.
Your Personal Information will be shared between us and those companies with whom we do business, and may also be disclosed to other entities who work with those companies to fulfill your request or to market products and services to you. In addition, if you provide your Personal Information through the use of our Dealer Locator service (described below) to obtain price quotes for vehicles, your Personal Information may be shared with manufacturers and/or their dealers, affiliates and agents, who may use that information to contact you. We cannot control, and we are not responsible for, the manner in which any such company or other entity uses your Personal Information once it has been shared with them.
We will disclose information in response to a subpoena, warrant, court order, levy, attachment, order of a court-appointed receiver or other comparable legal process, including subpoenas from private parties in a civil action.
In certain locations on our Web sites where we obtain your Personal Information we may include "pre-checked boxes" (or another process) for the purpose of soliciting and obtaining your express consent to receive special offers and/or other information from us and other entities selected by us. By leaving these boxes "checked", or in some circumstances "checking" the box, (or otherwise providing your consent) you are choosing to receive commercial communications from us and/or those other entities, and you will be consenting to our providing that information to those other entities. In that event, you may receive information from us or from other companies by e-mail, U.S. mail, telephone or other means. However, you will have the opportunity at any time to "opt-out" of receiving future commercial communications from us (including those we send on behalf of other entitles) either (i) by following the instructions located at the bottom of the e-mail we send you, or (ii) by sending a request by US mail to Search Optics, Attn: Opt Out, 1938 Burdette Street, Ferndale, Michigan 48220. (When you unsubscribe from receiving any further communications via this process, you are unsubscribing from communications managed by Search Optics, only. Unsubscribing through these means will not affect the rights of other entities to send communications to you independently of us.
We reserve the right to contact you if you submit your contact information while on our Web site, regardless of whether you have opted out of promotional activities on the site. For example, you may decide to send us Personal Information in a message containing information about your experience in using our services. We will only use this information to identify the user as a Search Optics customer and to determine how to respond to the electronic mail. We will not use this information other than to resolve the matter identified in the email. While we will not use your Personal Information to send you commercial emails unless you have given us your consent, we may use both your Personal Information and other information we may have about you (such as your IP address) to customize or enhance your experience, including displaying advertisements, promotions and incentives.
IP Addresses and Click-stream Data
An IP address is a number automatically assigned to your computer whenever you access the Internet. Click-stream data is information collected by our computers when you request Web pages from the Site. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. We may collect IP addresses and/or click-stream data for purposes of analyzing an individual's interest in purchasing a vehicle and pass this information on to our business partners. We may also use this information for system administration and to report aggregate information to our advertisers, partners and sponsors. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. We may use this data to help us understand how visitors arrive at the Site, what type of content is most popular, what type of visitors are interested in particular kinds of content and advertising, and the like.
A "cookie" is a small line of text that is stored within your browser when you visit a cookie-enabled website. As you browse the Web, cookie-enabled sites will send cookies to your browser, along with pages. Your browser probably has options that will let you control whether the browser accepts cookies, rejects cookies, or notifies you each time a cookie is sent to you.
If your browser is set to reject cookies, cookie-enabled websites will not recognize you when you return. This provides you with anonymity, but it also makes it very difficult to offer you customized services. It is also less secure than using cookies, because all of your specific data must be sent to the website each time you view a page. Accepting cookies means your private data can stay at the Web server, and the only information transmitted over the Internet is your ID cookie.
We may collect information relating to your general location based on (1) information you manually provide, (2) the IP address of your computer, (3) Global Positioning System ("GPS") information sent to us by your GPS-enabled device, and (4) the proximity of your laptop computer, mobile wireless device, personal digital assistant, personal communication system, or other communications device (your "Personal Communication Device") to the nearest radio tower or cell site. We may also be able to detect when your Personal Communication Device is activated as well as when and how you are using it. We may collect location-based information to verify the information you provide manually and to provide you with location-based content. We may associate Personally Identifiable Information with location-based information provided by you or your Personal Communication Device solely for our internal use and to improve your experience with the Website.
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
A Special Note for Parents Concerning Privacy
Search Optics's site is a general audience site. We do not currently collect any personal information from children under the age of thirteen. If, in the future, our site knowingly collects personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consents. Keep in mind that the Internet offers many entertaining and educational opportunities for children. Parental guidance and supervision is necessary to ensure a safe and rewarding online experience. As you are aware, our site has a process whereby we collect information from users interested in new and used vehicles, including personally identifiable information. If we determine that a person is under the age of thirteen, based on the information provided during this process, that person may not be permitted to submit information requiring the submission of personal information, in accordance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.).
We work with (and may provide links to) third party sites. Such third parties may permit children under the age of thirteen to register for these features on their sites in accordance with their respective privacy policies. For more information, please review the privacy policies of each respective third party site.
If a child has provided us with Personal Information, a parent or guardian of that child may contact us by calling us at (888)-335-5477, M-F: 8:00AM - 5:00PM EDT/EST, and request that the information be deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores the information.
Online Behavioral Advertising
Search Optics uses advertising service providers to assist us in determining what products and services are most likely to be of interest to you by using non-personal behavioral information collected via your use of the Internet.
Changes in Policy
We reserve the right to change or update this Privacy Statement at any time. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is 2/18/2013.